Skin Milk is a bath and beauty product concept focused on natural, gentle skincare, plus skin whitening. The products are based on milk, historically used for moisturizing skin.
The brand solution plays on milk and the idea of a relaxing soak in the tub. Milk visually says "white" and alludes to a creamy, smooth complexion. The logo mark is a milk-splash that is also a bathtub, and the type is hand-done for a natural feel. The Skin Milk brand is not only about providing a good product; it's about encouraging women to treat themselves well.
The "Mori Girl" (translation, "forest girl") is a fashion trend in Japan, characterized by woodsy colors, wooly warm layers, delicate hand-crafted elements, and pops of floral and animal motifs. Mori Girl Magazine caters to fans of this popular whimsical style. The logo itself reflects the quirky, free-spirited nature of Mori Girls, and the tendrils of ferns in a forest.
Promotional brochure for the San Francisco Museum of Modern Art, featuring the exhibit for famed photographer Richard Avedon.